get real about breast cancer

Sure, I appreciate all the money that's been raised in search of a cure. But I can't be the only one who dreads Breast Cancer Awareness Month and all things Pink.

Wednesday, October 04, 2006


A lovely marketing whore friend of mine sent me an interesting article in Advertising Age about the decision at Campbell's to market their soup in pink awareness cans this month. I can't say often enough that I do, I do, I DO appreciate people fundraising to help fund breast cancer research. Campbell's is a corporation and they have a right to make a profit. It's just that when the Kroger supermarket chain has doubled their usual order of soup, 3.5 cents per can to Komen (who else?) seems like a very small price to pay for a tremendous boost to their corporate image.

5 Comments:

At 5:15 AM, Blogger PinkRibbonAmy said...

Sher, I don't think we can put a dollar number on what the awareness about breast cancer, with the pink ribbon cans, can do for women. Yeah 3.5 cents is paltry, but if those cans get women to check their breasts for lumps and even 1 woman is saved, then I'm glad they do it. When ever I see something that's for research. I'm even ore glad about the awareness that it spreads.

 
At 7:39 AM, Anonymous Anonymous said...

"Hmm.. my Chicken Noodle soup can is pink. I guess I need to do a breast self-exam!"

What would Andy Warhol think??? :)

 
At 1:35 PM, Anonymous Anonymous said...

So why doesn't Campbell's just donate a TON of money to the "cause" without requiring people to buy their salty, fatty soups so they can make MORE money? I hate the feeling that consumerism has taken over every aspect of our lives -- even our fundraising to try to save lives. By the way, self-exams are said to be the least effective way to catch cancer in time. Let Campbell's donate a billion dollars to make sure every woman in this country has access to a free mammogram. Then I might buy their soup.

 
At 5:50 PM, Anonymous Anonymous said...

It might seem like near to nothing BUT it beats nothing .,.. right ?

 
At 7:31 PM, Anonymous Anonymous said...

I don't think it's about the amount. It's about self-promotion and softening the public face of a horrific disease to make it more palatable to the masses. Campbell's, etc. isn't GIVING $$ to breast cancer research it's MAKING $$ off breast cancer. And it's all possible because people want the feel-good feeling of joining the Pink Parade. Honestly skip the pink soup and the special pink lipstick shade and just pony up some cash and give 'til it hurts if you want to feel good. That goes for individuals AND for-profit companies alike.

 

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